The traditional marketing or outbound marketing focuses on finding and targeting customers usually through different medium such as TV, radio, direct mail, newspaper or billboards. Whereas, the new marketing strategy is the inbound marketing methodology. This concept focused on creating quality content that attracts new customers and creates brand awareness.
Inbound marketing is a marketing methodology that focuses on attracting customers. And help potential customers to find you through different channels such as blogs, search engines, and social media. This can be done through having an attractive content style and by focusing on each stage of buyers’ journey. Thus, you attract qualified prospects and build trust for your business.
Inbound marketing focuses on attracting as many leads as possible and maintaining customers. It has four main stages:
This stage focuses on attracting interested people and visitors who are most likely to become leads. Inbound Marketing strategy does not focus on the number of visits as much as it cares about the visits’ type and quality. Thus, you attract more of the right customers with relevant content at the right time.
Some of the most important tools used in this stage are:
After attracting the right visitors to your website, it is time to convert those visitors into leads (truly interested people and ready to share with you their basic information). By having their contact information; Email address which is the most valuable and useful one. You do this through several techniques and tools such as:
When you reach this stage, that means you are on the right track. It means you succeed in attracting the right visitors and convert them into leads. Then you need to transfer those leads into customers. Some of the most used techniques in this stage is marketing through email. The potential buyers are going to be targeted by several emails that include attractive content and end up with actual buyers.
It is considered a very important stage to maintain current customers and try to get new ones. Taking care of the customers after the purchasing stage happens through keeping in touch with them by sending emails with useful content regularly and sending some free items. By doing so, you make them feel special and encourage them to get back to you and advice people around them to use your products.
The inbound marketing strategy is built upon customers’ care it’s about earning visitor’s attention, rather than buying it which makes your company easy to be found. It is simply, attracts visitors then converts them to customers, close and delight them over time.
Learn more about Inbound Marketing at HubSpot.